You subscribe to a streamer to watch a certain thing. But what happens when that show or movie is over?
Like many people across the world, I have too many streaming channels. I bounce between them, canceling and restarting them, trying to track the wave of shows I want to watch, movies that premiere, and all the hidden gems in between.
Streaming channels thrive on the surges they get when people purchase and then watch what they intend. But the one thing they’re having trouble doing is keep the purchasers around. In this business, it’s not enough to get eyes on one thing. You have to spend a lot of time and effort keeping them around as well.
There’s a lot of data that shows huge spikes when event series and movies drop. Take Hamilton on Disney. The graph below tracks subscribers at the moment you were able to watch the musical.
Author: Jason Hellerman
This article comes from No Film School and can be read on the original site.