After Microsoft’s huge purchase of Activision Blizzard, Sony also embraces retail therapy and announces it’s acquiring Bungie, the brainchild of the Halo franchise.
And here’s why filmmakers should care.
It may seem like video games are just a niche medium for the nerdy and tech-savvy few, but it’s come a long way since the days of Atari and the Commodore 64.
Recently, Microsoft acquired Activision Blizzard for a whopping $68.7 billion, putting games like Call of Duty and the Warcraft franchise under their wing. Today, Sony announced a financially smaller yet just as monumental purchase with its acquisition of Bungie, the famed studio behind the Xbox-exclusive Halo video games.
So much has changed at these companies recently.
Steven Spielberg made Halo: The Series a thing, and Bungie has been focused on making Destiny, its new IP, a powerhouse in the gaming community. So far, they’re doing quite well.
Author: Yaroslav Altunin
This article comes from No Film School and can be read on the original site.