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Some Buffoons Bought a ‘Dune’ Book and Mistakenly Thought They Owned the IP

More like Jodorowsky’s “Doom,” am I right?

One of my favorite documentaries of all time is Jodorowsky’s Dune, about the failed attempt by Alejandro Jodorowsky to adapt Dune. Some of the lookbooks from that movie have been floating around Hollywood. One recently went to auction.

The assumption is that it would fetch $30,000 to $40,000—a high price, but a fair one for Hollywood history. What happened next was… unpredictable.

The bidding began and the price soared, fetching close to $3 million.

Were these just rabid Jodorowsky fans? No, they were an ether-backed collective known as TheSpiceDAO, and they had one goal for this purchase: make their own Dune. They tweeted their goals out with a plan for how to tackle this idea.

Here’s the main problem… they can’t do that.

Owning an expensive book means only that. You have the book. The rights to Dune lie with Warner Bros., who are deep in creating its own Dune franchise. And the studio would sue them into oblivion if they tried to circumvent that.

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Author: Jason Hellerman
This article comes from No Film School and can be read on the original site.

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