Mattel knows the value of its IP.
With all of the excitement bubbling for director Greta Gerwig’s Barbie, a meta-comedy that brings the iconic Barbie doll to the human world, Mattel’s discovery of the gold mine that they had at the factories in El Segundo, CA could be taking over Hollywood for the next decade.
Barbie’s history is undeniable, but she isn’t the only IP Mattel has that could become a new hit sensation in the entertainment industry. At the moment, J.J. Abrams is set to create a movie based on the line of Hot Wheels toys, and Vin Diesel has slated a movie version of Rock ‘Em Sock ‘Em Robots as his next creative endeavor.
So how did the toy giant find its way into Hollywood?
The answer is more simple than you think.
Author: Alyssa Miller
This article comes from No Film School and can be read on the original site.
