The film and television industry is constantly evolving, why should execs not be replaced?
I was having a conversation with my friend Evan Littman, who runs Get Made Consulting, about what AI means to screenwriters. Throughout the conversation, he mused that it seemed more practical for these large companies not to try to replace writers but to replace executives with this new technology.
As much as we laughed at this sentiment, it sort of felt like the natural progression.
A few months ago, I was allowed to try a software where you load in a script, and then it spits out packaging ideas, budget ranges, and comps for what the movie would do at the box office. That was just trial software.
These huge corporations are already taking some of what executives do and replacing them with computers. Warner Bros. signed a deal with Cinelytic to pick release dates, marketing campaigns, and actual distribution based on big data. Now, 20th Century Studios worked with Google to use machine learning to help them predict audience reactions.
Author: Jason Hellerman
This article comes from No Film School and can be read on the original site.
