The retired actor still owns the rights to his face.
Last week, it was reported that Bruce Willis was the first Hollywood actor to sell the rights to his likeness, which allows a “digital twin” of himself to be used in upcoming productions. The “digital twin” would allow the actor, who retired in March following his diagnosis of aphasia, to continue working in the industry through deepfake technology powered by the deepfake company, Deepcake.
However, the BBC reports that a spokesperson for Willis denied that the actor has any kind of partnership or agreement with the company.
Deepcake confirmed this report by telling the BBC, “The wording about rights is wrong… Bruce couldn’t sell anyone any rights, they are his by default.”
Author: Alyssa Miller
This article comes from No Film School and can be read on the original site.
