Would you sell the rights to your likeness?
Bruce Willis is the first Hollywood actor to sell the rights to his likeness, which allows a “digital twin” of himself to be used by the U.S. company Deepcake.
According to The Telegraph, Willis has offered his likeness to be used onscreen for future projects by using deepfake technology. The actor’s first experience with digital media manipulation was in a Russian phone advertisement for MegaFon last year.
Recently, the actor went public with his diagnosis of aphasia, which is the loss of ability to understand or express speech that is caused by brain damage. Willis and his family announced in March that Willis would be “stepping away” from acting after his lengthy career that stretches over four decades.
Author: Alyssa Miller
This article comes from No Film School and can be read on the original site.
