{"id":9752,"date":"2025-10-07T03:04:30","date_gmt":"2025-10-07T01:04:30","guid":{"rendered":"https:\/\/www.brokenmount.com\/bm\/2025\/10\/07\/ai-as-a-tool-not-a-shortcut-inside-the-chroma-awards\/"},"modified":"2025-10-07T03:04:30","modified_gmt":"2025-10-07T01:04:30","slug":"ai-as-a-tool-not-a-shortcut-inside-the-chroma-awards","status":"publish","type":"post","link":"https:\/\/www.brokenmount.com\/bm\/2025\/10\/07\/ai-as-a-tool-not-a-shortcut-inside-the-chroma-awards\/","title":{"rendered":"AI as a Tool, Not a Shortcut: Inside the Chroma Awards"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/nofilmschool.com\/media-library\/chroma-awards.png?id=61717420&amp;width=1245&amp;height=700&amp;coordinates=0%2C0%2C0%2C0\"><\/p>\n<p>In this episode of the <a href=\"https:\/\/nofilmschool.com\/podcast\" target=\"_blank\">No Film School Podcast<\/a>, we take a deep dive into the intersection of AI and creativity in filmmaking. Host GG Hawkins speaks with Matty Shimura from ElevenLabs about the upcoming Chroma Awards\u2014an international competition that aims to spotlight ethical, intentional, and innovative uses of AI in film, music videos, and games. <\/p>\n<p>The conversation explores how AI is being used as a tool rather than a shortcut, the ethical complexities of its application in creative work, and how filmmakers can adapt and thrive using these new technologies. This is a sponsored podcast in partnership with ElevenLabs and the Chroma Awards.<\/p>\n<p><\/p>\n<h3><\/h3>\n<p><iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm?e=NFS5912835477\" width=\"100%\"><\/iframe><\/p>\n<p><strong>In this episode, we<\/strong><strong> discuss:<\/strong><\/p>\n<ul>\n<li>The mission behind the Chroma Awards and what makes it unique in the AI creative space<\/li>\n<li>Why AI is not the death of creativity, but a tool for expanding it<\/li>\n<li>The distinction between \u201cAI natives\u201d and traditional filmmakers<\/li>\n<li>How the competition promotes transparency and ethical storytelling<\/li>\n<li>Ways AI can democratize filmmaking for underrepresented voices<\/li>\n<li>Real-world examples of powerful AI-driven projects like <em><em>Electric Pink<\/em><\/em><\/li>\n<li>The rigorous and human-driven process behind making an AI film<\/li>\n<li>The fears surrounding job replacement and how to respond with curiosity and skill-building<\/li>\n<li>Opportunities for collaboration and community within the AI creative movement<\/li>\n<\/ul>\n<p><strong>Guests<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.imdb.com\/name\/nm1509478\/\" target=\"_blank\">Matty Shimura \u2013 ElevenLabs and Chroma Awards<\/a><\/li>\n<\/ul>\n<p><strong><em><em><\/em><\/em>Subscribe to the No Film School Podcast on:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-no-film-school-podcast\/id1078804724\" target=\"_blank\">Apple Podcasts<\/a><\/li>\n<li><a href=\"https:\/\/open.spotify.com\/show\/1vfyZ6hx3QJWS6etdDZZ5V\" target=\"_blank\">Spotify<\/a><\/li>\n<li><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vTk5MTEMzMjI5NDg4NTcz\" target=\"_blank\">Google<\/a><\/li>\n<\/ul>\n<p>Get your question answered on the podcast by emailing <a href=\"https:\/\/nofilmschool.com\/2025\/06\/editor@nofilmschool.com\" target=\"_self\">podcast@nofilmschool.com<\/a><\/p>\n<h3><\/h3>\n<p><\/p>\n<p>\n<em>Listen to more episodes of the No Film School podcast right here:<\/em>\n<\/p>\n<p><iframe loading=\"lazy\" frameborder=\"0\" height=\"482\" src=\"https:\/\/playlist.megaphone.fm?p=NNLLC3229488573\" width=\"100%\"><\/iframe><\/p>\n<p class=\"\"><sub><em>This episode of The No Film School Podcast was produced by <a href=\"https:\/\/nofilmschool.com\/u\/lostingraceland\" target=\"_self\">GG Hawkins<\/a>.<\/em><\/sub><\/p>\n<\/div>\n<p>Author: GG Hawkins<br \/>\nThis article comes from <i>No Film School<\/i> and can be <a href=\"https:\/\/nofilmschool.com\/ai-as-a-tool-not-a-shortcut-inside-the-chroma-awards\" target=\"_blank\"><b>read on the original site.<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of the No Film School Podcast, we take a deep dive into the intersection of AI and creativity in filmmaking. Host GG&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[35],"tags":[38,37,43,42,39,40,44,41,36],"class_list":["post-9752","post","type-post","status-publish","format-standard","hentry","category-video-news","tag-editing","tag-film","tag-guide","tag-info","tag-news","tag-tips","tag-topics","tag-tricks","tag-video"],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Brokenmount","author_link":"https:\/\/www.brokenmount.com\/bm\/author\/sysop\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/www.brokenmount.com\/bm\/category\/video-news\/\" rel=\"category tag\">Video and Film News<\/a>","rttpg_excerpt":"In this episode of the No Film School Podcast, we take a deep dive into the intersection of AI and creativity in filmmaking. Host GG&hellip;","_links":{"self":[{"href":"https:\/\/www.brokenmount.com\/bm\/wp-json\/wp\/v2\/posts\/9752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brokenmount.com\/bm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brokenmount.com\/bm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brokenmount.com\/bm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brokenmount.com\/bm\/wp-json\/wp\/v2\/comments?post=9752"}],"version-history":[{"count":0,"href":"https:\/\/www.brokenmount.com\/bm\/wp-json\/wp\/v2\/posts\/9752\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.brokenmount.com\/bm\/wp-json\/wp\/v2\/media?parent=9752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brokenmount.com\/bm\/wp-json\/wp\/v2\/categories?post=9752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brokenmount.com\/bm\/wp-json\/wp\/v2\/tags?post=9752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}