{"id":1140,"date":"2021-12-09T05:10:24","date_gmt":"2021-12-09T10:10:24","guid":{"rendered":"https:\/\/www.brokenmount.com\/bm\/2021\/12\/09\/lensrentals-reveals-its-most-rented-new-products-of-2021\/"},"modified":"2021-12-09T05:40:47","modified_gmt":"2021-12-09T10:40:47","slug":"lensrentals-reveals-its-most-rented-new-products-of-2021","status":"publish","type":"post","link":"https:\/\/www.brokenmount.com\/bm\/2021\/12\/09\/lensrentals-reveals-its-most-rented-new-products-of-2021\/","title":{"rendered":"Lensrentals reveals its ‘Most Rented New Products of 2021’"},"content":{"rendered":"
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If you\u2019re wondering what new products have proven to be most popular throughout 2021, Lensrentals<\/a> has you covered. As it\u2019s done in the past, Lensrentals has published<\/a> a list revealing what products released in 2021 were the most rented by photographers and cinematographers around the world.<\/p>\n

As was expected, last year\u2019s list proved to be \u2018a bit of an anomaly,\u2019 mostly due to the industry-wide chaos caused by COVID-19. Thankfully, this year brought some semblance of normalcy wherein Lensrentals \u2018was able to rebuild some of the momenta it had built from previous years.\u2019<\/p>\n

As has been the case with many rental houses over the past few years, video equipment proved to be the most-rented gear. Canon\u2019s C70 RF-mount cinema camera took home the number one spot with Sony\u2019s FX3 cinema camera and Sony\u2019s a1 stills camera rounding out second and third, respectively.<\/p>\n\n\n\n\n
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Canon’s C70 is the company’s first Cinema EOS camera to adopt the company’s newest lens system, the RF mount.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

According to Lensrentals, the Canon C70 took first place by \u2018a pretty wide margin\u2019 and \u2018is most notably impressive because it really further solidifies the industry\u2019s response to Canon\u2019s RF lens mount.\u2019 Sony equally impressed with its new compact FX3 taking home second place and its a1 stills camera taking home third place. The a1 is notable because it\u2019s the first of only three stills cameras in the top 10, with Nikon\u2019z Z7 II and Leica\u2019s Q2 Monochrom being the other two at 7th and 9th, respectively. Below is the full list of the \u2018Top Rented New Products for 2021\u2019:<\/p>\n

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  1. Canon EOS C70 Cinema Camera (RF)<\/li>\n
  2. Sony FX3 Full-Frame Cinema Camera<\/li>\n
  3. Sony Alpha a1<\/li>\n
  4. Sony FX6 Full-Frame Cinema Camera<\/li>\n
  5. Blackmagic Pocket Cinema Camera 6K Pro (EF)<\/li>\n
  6. RED DIGITAL CINEMA KOMODO 6K Camera Production Kit<\/li>\n
  7. Nikon Z 7II<\/li>\n
  8. Sony FE 50mm f\/1.2 GM<\/li>\n
  9. Leica Q2 Monochrom<\/li>\n
  10. Aputure LS 600d Pro Daylight LED V-Mount Kit<\/li>\n
  11. DZOFilm Pictor 20-55mm T2.8 Parfocal Zoom (EF)<\/li>\n
  12. Fuji GFX 100S Medium Format Mirrorless<\/li>\n
  13. Sony FE 35mm f\/1.4 GM<\/li>\n
  14. Sony FX6 Camera Kit w\/ 24-105mm f\/4 G OSS Lens<\/li>\n
  15. DZOFilm Pictor 20-55mm T2.8 Parfocal Zoom (EF)<\/li>\n
  16. Canon EOS C300 Mark II w\/ Touch Focus Kit (EF)<\/li>\n
  17. Blackmagic Design ATEM 2 M\/E Advanced Panel<\/li>\n
  18. SmallHD Cine 24″ 4K High Bright Pro Monitor<\/li>\n<\/ol>\n

    Lensrentals says it will be posting a follow-up article wherein it will take \u2018a deeper dive into all the rentals from 2021 \u2013 not just new products.\u2019 Lensrentals says it will \u2018look through the data, and find which systems are growing in market share, and which ones are shrinking, as we look forward to 2022.\u2019 We’ll be sure to share that data when it’s released next week.<\/p>\n<\/div>\n

    Author:
    \nThis article comes from DP Review<\/i> and can be<\/p>\n","protected":false},"excerpt":{"rendered":"

    If you\u2019re wondering what new products have proven to be most popular throughout 2021, Lensrentals has you covered. As it\u2019s done in the past, Lensrentals…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"default","_customify_header_transparent_display":"","footnotes":""},"categories":[33],"tags":[51,50,49,39,52],"class_list":["post-1140","post","type-post","status-publish","format-standard","hentry","category-camera-review-and-news","tag-camcorder","tag-camera","tag-dp-review","tag-news","tag-review"],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Brokenmount","author_link":"https:\/\/www.brokenmount.com\/bm\/author\/sysop\/"},"rttpg_comment":0,"rttpg_category":"Camera Reviews and News<\/a>","rttpg_excerpt":"If you\u2019re wondering what new products have proven to be most popular throughout 2021, Lensrentals has you covered. As it\u2019s done in the past, Lensrentals…","_links":{"self":[{"href":"https:\/\/www.brokenmount.com\/bm\/wp-json\/wp\/v2\/posts\/1140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brokenmount.com\/bm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brokenmount.com\/bm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brokenmount.com\/bm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brokenmount.com\/bm\/wp-json\/wp\/v2\/comments?post=1140"}],"version-history":[{"count":1,"href":"https:\/\/www.brokenmount.com\/bm\/wp-json\/wp\/v2\/posts\/1140\/revisions"}],"predecessor-version":[{"id":1153,"href":"https:\/\/www.brokenmount.com\/bm\/wp-json\/wp\/v2\/posts\/1140\/revisions\/1153"}],"wp:attachment":[{"href":"https:\/\/www.brokenmount.com\/bm\/wp-json\/wp\/v2\/media?parent=1140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brokenmount.com\/bm\/wp-json\/wp\/v2\/categories?post=1140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brokenmount.com\/bm\/wp-json\/wp\/v2\/tags?post=1140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}