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The Philosophy of Grant Petty and the Future of Blackmagic Design

During NAB 2023, we interviewed Grant Petty, CEO of Blackmagic Design. Here’s what we discovered about the future of his company.

NAB 2023 was a whirlwind of innovation. If you want to know about everything we found during this year’s trade show, check out our articles and the No Film School Podcast.

Yet beyond the amazing tools we saw at the show, one of the coolest experiences we had this year was having a one-on-one chat with Grant Petty to ask him some questions. Our two big takeaways? AI tools have been in use by BMD for years, and the Blackmagic Cinema Cameras have always been about delivering more than you need.

One quick note before we get started: This entire interview was recorded on the show floor using an iPhone with the Memo app. That noisy recording was run through the new AI transcription tool in DaVinci Resolve. None of the text was corrected in any way, and we didn’t discover any mistakes in the transcription, which shows off the power of Resolve’s new features.

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Author: Yaroslav Altunin
This article comes from No Film School and can be read on the original site.

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