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Editing for Emotion—Using Walter Murch’s Rule of Six for Non-narrative Content

Not all editors are cutting film. But here’s how you can bring the same narrative toolkit to your other projects.

I want to talk about Walter Murch’s Rule of Six. It’s a well-known theory of how to approach film editing, and No Film School actually covered it previously in 2016. Don’t worry, I’ll go through a refresher below.

But I want to speak to a different audience here. A large portion of us working in the industry are not cutting narrative films every day, and sometimes never at all. We work for corporate clients, small business entrepreneurs, and sometimes for ourselves to support our own businesses or social media accounts.

The Not So Glamorous World of Editing

Maybe you’re stuck on how to make a corporate recruiting video and have some extra energy to make it stand out from the rest. Maybe your Instagram Reel isn’t hitting hard enough.

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Author: Neal Barenblat
This article comes from No Film School and can be read on the original site.

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